Tuesday, January 22, 2008

SMMoA teams with blik


The Santa Monica Museum of Art, located at the historic Bergamot Station, is celebrating 20 years! In addition to their striking art exhibits, SMMoA is known for spearheading projects designed to bring art education to schools. We love that, particularly since art programs nationwide have suffered severe cutbacks over the years. That said, we are especially pleased to announce that blik has been chosen to partner with SMMoA on one of their signature programs: Wall Works. This is the first time in the history of the program that a company, rather than a working artist, has been invited to participate in the groundbreaking program. As you can imagine, we're pretty excited.

Wall Works invites a celebrated local artist to create an “art kit” that is delivered to participating classrooms throughout the Los Angeles area. Students, grades K-12, produce original works that are then installed by SMMoA in a large-scale, collaborative public artwork. The mural is exhibited at Bergamot Station Arts Complex for 4 months for all to enjoy.

When SMMoA asked us what we wanted to do, we immediately thought--let the kids design their very own blik pattern! So, the program director filmed a video of us showing the students how blik is made. We concluded the tour by asking the students to draw a picture in answer to the question: if you weren't a human, what would you want to be? Their pictures, along with their blik color choice, will be sent back to us to be made into a one-of-a-kind blik pattern. But neither the kids nor team blik will see how all the pieces come together until the SMMoA mural is revealed on March 12.

We can’t wait to see what the kids come up with! Until then, here are some “behind-the-scenes” stills of the filming of the video that was sent to participating classrooms.
More to come!

Co-Owners Scott and Jerinne introduce "the shop"


Scott checks out a computer-rendering from one of the blik designers


Jorge works his magic to reveal the final design

1 comments:

eric said...

Can you post the video to youtube? It would be interesting to see the Blik behind the scenes.